We have a purpose —
At SocialEquity, we believe everyone in the world deserves to have a clear and achievable path to homeownership.
To do this, we’ve created a new way to own a home. No massive down payments. No reams of red tape.
A modern, intuitive, home co-ownership experience to redirect hard-earned money from rent to building equity in a home and the life you want… on your terms.
We have a Vision —
To inspire a social change in the homeownership industry, and create a world where homeownership is accessible for all.
We have a purpose —
At SocialEquity, we believe everyone in the world deserves to have a clear and achievable path to homeownership.
To do this, we’ve created a new way to own a home. No massive down payments. No reams of red tape.
A modern, intuitive, home co-ownership experience to redirect hard-earned money from rent to building equity in a home and the life you want… on your terms.
We have a Vision —
To inspire a social change in the homeownership industry, and create a world where homeownership is accessible for all.
We put this mission into action by…
➡️ Tackling the affordability gap by modernizing the home purchase and equity building process
➡️ Introducing home co-ownership to creditworthy persons blocked from securing loans through existing legacy products
➡️ Supporting a social network and mortgage acquisition process that embraces diversity, equity, and inclusivity
➡️ Improving, advocating, and enabling financial literacy
➡️ Protecting the security and privacy of our members. We will never sell member data. Ever.
Our Philosophy & Core Values —
What guides us as a business,
in teams, and individually
Our Philosophy
Do well by doing good.
We are here to help people thrive. Our focus and dedication are unwaveringly centered on our members and helping them to achieve their goals — and so we ask at every point of decision, which choice offers the most positive impact for our members? By so doing, we will create opportunities and prosperity for our employees, investors, and shareholders.
Our Values
Value all people
Each and every person is an utterly unique and distinct individual, worthy of decency, honesty, and respect.
To achieve harmony and long-term sustainability it’s essential to value not only what’s familiar but also open up to understanding, and embracing differences in the world around us through people.
Be humble enough to see what’s possible
Have your feet are on the ground & be open to other possibilities.
“Making it happen” doesn’t mean we need to have every answer when we start, nor that we should move before we’re ready — but it does entail being honest, doing the work, being open and receptive to other perspectives, collaborating and communicating, trusting the process, and being committed to making decisions for the betterment of all.
Advocate for the long, sustaining change
Improving one’s quality of life takes long-term vision and active commitment.
Our purpose is about long-term, human relationships with our members and community — we think about the bigger picture, and which choices are aligned with producing a lasting and generative impact for all of us.
Own your move
This is about acting with integrity — and making moves.
Whether it’s through action or pause, this is how we take responsibility for creating generative solutions, and the essence of what makes a great team.
Our Philosophy & Core Values —
What guides us as a business,
in teams, and individually
Our Philosophy
Do well by doing good.
We are here to help people thrive. Our focus and dedication are unwaveringly centered on our members and helping them to achieve their goals — and so we ask at every point of decision, which choice offers the most positive impact for our members? By so doing, we will create opportunities and prosperity for our employees, investors, and shareholders.
Our Values
Value all people
Each and every person is an utterly unique and distinct individual, worthy of decency, honesty, and respect.
To achieve harmony and long-term sustainability it’s essential to value not only what’s familiar but also open up to understanding, and embracing differences in the world around us through people.
Be humble enough to see what’s possible
Have your feet are on the ground & be open to other possibilities.
“Making it happen” doesn’t mean we need to have every answer when we start, nor that we should move before we’re ready — but it does entail being honest, doing the work, being open and receptive to other perspectives, collaborating and communicating, trusting the process, and being committed to making decisions for the betterment of all.
Own your move
This is about acting with integrity — and making moves.
Whether it’s through action or pause, this is how we take responsibility for creating generative solutions, and the essence of what makes a great team.
Advocate for sustained quality of life
Improving one’s quality of life takes long-term vision and active commitment.
This work is about long-term, human relationships with our members and community — we think about the bigger picture, and which choices are aligned with producing a lasting and generative impact for all of us.
Join us?
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Brian Lora
Serial entrepreneur with 25+ years of technology leadership expertise. Has run multiple successful fintech startups with exits to IBM and other strategic and PE firms. Brian is an animal and outdoor enthusiast and enjoys an active lifestyle. His motivation comes from having two Gen Z kids who are coming of age to face the same housing affordability challenges as everyone.
Elijah Robertson
Elijah Robertson has been at the cutting edge of the fast-paced fintech business, with his most recent experience of advocating a move to digital payments. Elijah has championed commercial software services for enterprise customers, and his product management has helped over 20,000 customers embrace the worldwide transformation of cloud software. Elijah’s experience includes product management and design roles at Dude Solutions, IBM, and Spreedly. He has led the design of strategic customer and user experience products while operating as a leader in partner incentive programs.
In his 13 years in product management, Elijah has established a reputation for building business strategies, incubating new business models, and establishing new revenue channel initiatives. He holds an MBA in Technology Management as well as a Bachelor of Science in Information Technology. Elijah is a founding member and valued speaker of his company’s Diversity and Inclusion teams, embracing the core values of integrity, creativity, and growth. He is described by his colleagues as highly innovative, cooperative, and dedicated to solving global problems in the fintech industry.
Jennie Staton
Jennie Staton brings innovative customer and community services to SocialEquity with over 15+ years of experience in the execution of start-ups, as well as supporting Fortune 500 Executives in solving complex business issues. Her passion for people and leadership helped build the foundation of a financial services start-up, in addition to growing the company’s revenues from $3M to over $200M. With Jennie’s dynamic leadership skills and drive for customers, she created and successfully lead client services, implementation, product, and business development teams. While at Gartner, Jennie specialized in Digital Transformation helping to improve and maintain customer loyalty, optimizing service channels, and helping CIO’s make smarter digital and technology decisions.
Jennie is known for her high-energy and ability to turn challenges into positive transformative solutions to businesses and customers.
John Gumboc
John Gumboc has over 20+ years of experience in software development and network architecture. John started his technology career at Rogers Communications, Canada’s largest communications company. He has been employed by a number of finance companies and has held a securities license and a real estate license.
During the course of his career, John actively managed the day-to-day operations and software design and development for a Los Angeles Mortgage Bank. John has designed some notable software for the mortgage industry, including applications that pioneered automated loan program lookup, as well as compliance auditing software for QCMAC. Additionally, John has deep experience in designing software architecture for consumer-facing applications, including web and mobile as well as back-end logic and database structure.
Some of the largest entertainment companies in the world, including Universal Studios, Warner Brothers, and Paramount Pictures have hired John to build and manage network operations and software.
Tracy Jackson
Tracy Jackson has over 25 years of experience in senior financial roles developing and growing early-stage technology companies. Tracy has a strong background with private equity/venture-backed companies building cost-effective financial, human resource, and business operations, as well as equity and venture financings and investor relations. During her career, she has completed numerous rounds of private and public equity and debt transactions, including working on two initial public offerings. Most recently, Tracy worked with a venture development organization in the agriculture technology industry. In this role, she was part of an experienced cross-functional team responsible for vetting early-stage AgTech companies for investment, supported by both venture capital and strategic investors. Additionally, she was part of a founding team for 2 new AgTech companies. Tracy started her professional career with KPMG LLP and has over 10 years of audit experience.
Tracy received her Bachelor of Business Administration in Accounting from James Madison University. She has served as a National CPE instructor on various accounting and auditing topics including revenue recognition, equity compensation, and Sarbanes-Oxley.
Our Team
The people making it happen
Brian Lora
CEO & Co-Founder
John Gumboc
CTO & Co-Founder
Jennie Staton
Chief Client Officer
Tracy Jackson
Chief Financial Officer
Elijah Robertson
Head of Product
Justis Peters
Tech Lead
Tiina Gaasedelen
Brand Co-Creation